The Owl

As the Students’ Union graphic designer, part of my job was to work with The Owl Bar, the student-owned campus bar, to satisfy their graphic and promotional needs.

I worked closely with the bar manager to quickly produce posters advertising weekly events, special concerts, and promotions as well as the production of menus, certificates, and other needs of the bar. To further secure the bar’s online presence, I worked with the manager to obtain a domain, Twitter account, and Facebook Page that all have the matching “theowlbar” name.

In 2010, The Owl underwent a logo rebrand. In order to adapt to the new branding, I developed new elements to match the new logo. The logo, designed by Squareflo, uses cyan and a dark grey-blue colour. The bar itself was re-painted with black and cyan blue. Posters, menus, and future branding now uses the cyan blue, black, and white as key colours and solid blocks, angles, and square shapes as design elements.

As the use of QR codes became popular in 2010, I developed a mobile-friendly online menu for The Owl. This made The Owl’s menu accessible to staff and students on the go. The mobile menu project was discontinued with the introduction of the Owl App in late 2011.

The Owl – Day Menu 2012-03

The Owl – Night Menu 2012

The Owl – Mobile Menu


Poster Design

The Owl - Eat, Drink and Dance
The Owl - Jocks vs Nerds
The Owl - Drunken Baarn Dance
The Owl - DIVAS: Empowered
The Owl - High Canada Tour
The Owl - Ram it Up!
The Owl - Ram-a-Rama
The Owl - Silent Disco Party
The Owl - Howl at the Owl
The Owl - TGIM
The Owl - Boxing Day Bash
The Owl - Cops and Robbers Cabaret
The Owl - Black Out or Get Out
The Owl - Afro Fusion
The Owl - DIVAS: Sexy Scandals
The Owl - St Patty's Day
The Owl - Shooting the Shit
The Owl - Summer Bash
The Owl - Library Voices / Yukon Blonde
The Owl - Dollar Draft
The Owl - Karaoke Night